HARRY WINSTON
The Challenge
For a pitch project, the luxury jewelry client was looking to launch a new line of necklaces. The wanted to make a press kit that involved a high-end, immersive experience.
This involved creating a custom Virtual Reality (VR) and Augmented Reality (AR) experience to be used in-store and sent directly to press.
They wanted to high-light the beauty of each individual necklace transporting user to the luxury vacation destination each necklace was inspired by.
Approach
01
UX
To create an immersive and compelling experience, I created the user flows and detailed layout of the VR environment.
03
Development
I worked directly with the VR developer to send 3D assets, discuss concept art and user flows, and to test the product.
02
Concept Art
I worked directly with the Art Director to create storyboard visuals and design the VR room layouts.
DESIGNS
Below are the storyboard and presented designs for the pitch.
Storyboarding
Opening Animation Storyboards
Gallery Mock Up for All Jewelry Cases/Experiences
Location Concepts + Designs for Necklaces
UX Design
Pitch Experience
Supporting Assets
Virtual Catalog
VR Press Kit
Oculus Store Search
AR Concept
In-store AR Mirror
OUTCOME
An immersive gallery room and example jewelry room was created for the pitch.
The client was extremely satisfied with the VR and AR prototypes and mock ups provided for the pitch.
