Brand and e-commerce site for Great estates + Wine CLUB

My Responsibilities

• Lead Wine Club membership and gifting work, including developing personalized quiz, structuring the full Wine Club purchase and gifting experience, and organizing the membership redemption flow

• Present with client weekly to update on progress, share changes to edits, and get continuous input and feedback from clients

• Designed all wireframes for user experience incorporating best practices, user priorities, and client's requests

• Design initial homepage design concepts and interactions, prototyping as needed to present designs