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Shoe Carnival
Brand and e-commerce site for sHOEcARNIVAL.COM
My Responsibilities
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Visual design of concepts, icons, and product tiles incorporating client input, best practices, and competitor analysis
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Create PDP, PLP filter, search, inline cart, cart, and checkout designs
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Collaborate with UX team and improve upon wireframes
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Prototype designs for client review
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Support user testing by designing user flows and prototypes
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Establish UI Kit elements and organize components
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Present to client designs and train how to use UI Kit
Mood Boards + Photography




Initial Product Tiles


Initial Icons




Initial Concepts


Final Homepage Design


PLP, PDP + Inline Cart








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