Hobby Lobby
Brand and e-commerce site for hobbylobby.COM
My Responsibilities
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Lead entire Discovery phase of project - taxonomy, research plan, synthesis, research interviews, and persona development
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Directed and trained a team of 4 to prepare for interviewing 25 users
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Design all wireframes across the site addressing client's priorities, incorporating persona research, and using best practices through accredited sources like Baymard
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Visual design of concepts, icons, and product tiles incorporating client input, best practices, and competitor analysis
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Prototype all wireframes and designs for client review
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Establish UI Kit elements and organize components
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Present to client weekly throughout full project and worked directly with their in-house lead designer
Information Architecture
User Research + Interviews
Client Workshop
User Research Approach
User Interviewing Schedule
User Screener Survey
User Research Recap
User Interview Questions
User Research Findings + Themes
User Personas
Research Participants, Persona Synthesis + Creation
Persona Presentation
Final Personas
User Journey Maps
2 Extensive Journey Maps Incorporating All 4 Personas
Example of Map - Similar Journey with Different Paths
Wireframe Examples
Mood Boards
Design Concepts
Final Design Log In, Store Locator + Search
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Design System
Style Guide
Component Library
